The Waaaaaah!® Seminar

Let your product help you develop itself.
Introduction to Recombining Relational Production® (RRP®).

A 2-hour seminar with Francesco Cirillo
21.11.2014 // Berlin, Germany


Join us for the first ever event on Waaaaaah! decision making and Recombining Relational Production (RRP).

Francesco Cirillo

Francesco is a software developer, product manager and industry consultant. He created the Pomodoro Technique and originated the Anti-IF Campaign. He currently runs FC Garage and Programming with Francesco in Berlin. Recombining Relational Production is his most recent creation: the culmination of work started in 2008. He will lead this workshop.

  • LENGTH: 2 hours
  • WHEN: 21.11.2014
  • TIME: 7pm - 9pm
  • WHERE: Shakespeare and Sons, Berlin / Germany
  • PRICE: 100 €


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Who is the little crying baby?
That's Henry. You already know him. Your report is missing an effective conclusion… "Waaaaaaah!" You're wondering which improvement will make your piece of furniture a design award winner… "Waaaaaaah!" You're unsure about which next feature will be best to make your software a killer app… "Waaaaaaah!". Every Waaaaaah! requires you to decide on the next step. Henry is the idea you're growing, the product you're developing, the skill you're acquiring, one Waaaaaah! at a time. RRP argues you can respond in two different ways: by exerting control over your product or by seeking to be in relationship with it.
Your product can help you
We all have experiences of how valuable human relationships are in solving complex problems. RRP introduces how relationship can be applied to product development. "Waaaaaaah!" shows you a different way of taking your next step when you have to develop a product and you feel uncertain about what to do: you can stop imposing your decisions on a "thing" and instead be open to developing a relationship with your "product in its process of becoming". Yes, RRP is going to show you how you can be in relationship with a "thing". This is the way you let your product help you to develop itself. And that’s why you have to learn to "speak Product".
Take control without controlling
Product development is an activity characterized by complexity and change. When you try to impose your decisions on the product you've been developing, then over time you can end up dealing with a rigid, capricious, sometimes paranoid product: despite your efforts, the product doesn’t help you grow itself and deliver new value, but rather limits this process. Relationship is more suited to managing complex or rapidly changing scenarios. Being in relationship with your product turns uncertainty into an ally and makes the development of your product more sustainable and predictable. By applying relationship you can reduce the inner complexity of your product and end up dealing with something which is more flexible, reliable and amenable to change.
How can relationship make product development more effective?
We are used to delivering new value by breaking tasks up into smaller tasks. And then if they are not simple enough, we break those smaller tasks up into even smaller tasks: this process of "decomposing" is typical when we apply control. In a complex situation this leads to an increase in complexity and a lot of wasted effort. Relational Decombination® is the key to profitable and sustainable production because its aim is to look for elements or "combinants" which are more powerful and recombinable. Decombination leads to a reduction in the number of combinants we need to grow our product and allows us to deliver new value in a more predictable and sustainable way. In a mature relational system we produce value by recombining already existing combinants.
Exerting control is not always a bad response
RRP looks for ways of developing a relationship with our product. To do that we sometimes need to exert control: for instance, when we realize our "product in its process of becoming" keeps behaving erratically despite our attempts to check whether it responds as we expect. RRP is not against the use of control. RRP looks for a way to respond to our product with awareness by using both control and relationship appropriately, so as to develop a useful relationship with our "product in its process of becoming".
Is relationship the key to success?
No, awareness is the key to success. Developing a product requires thousands of small decisions. The choice between exerting control over your product and looking for a way of being in relationship with it depends on many factors: the complexity of the context, your innate tendency to apply either relationship or control and your experience of applying those responses. Given all these factors it is clear that there can be no single best next step. Awareness of these factors leads to productivity.
RRP Activities and Tools
What are the daily activities which a "relational developer" has to perform to apply RRP? Which tools should you use to favour the relationship with your product? How can you test if you're really improving your productivity through the relationship with your "product in its process of becoming"? Francesco will show you how to apply RRP to analyze your features and manage your project, and will introduce you to the use of Relational Agents and Activators to foster your relationship with your "product in its process of becoming". Simple metrics will be introduced to allow you to test whether using RRP has led to real improvements.

The Waaaaaah!® Seminar
21 November 2014
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